Question 1

How does this differ from Vital DHA?

Accepted Answer

The main difference between Vital DHA and Ultra Omega is in the molecular structure of the fats.

Vital DHA is in a triglyceride form. In order for our body to absorb the fish oil it needs to be broken down.

Whereas Ultra Omega is in a phospholipid form, this form can be directly absorbed by our body and does not need to undergo conversion. Phospholipids are the main component of our cell membranes, which line all the cells in our body including the egg and sperm cell. This is crucial in allowing nutrients and oxygen to enter the cell, helping to keep cells healthy.

In summary, phospholipids have a more direct and efficient absorption process compared to triglycerides, which undergo several additional steps before being used by the body.

This can be beneficial for those who need additional support on their fertility journey, such as those with PMOS (PCOS) or Endometriosis, low AMH, undergoing assisted reproductive treatments or experienced multiple miscarriages.

Question 2

Should I take Ultra Omega or Vital DHA?

Accepted Answer

Ultra Omega provides Omega-3 Fatty Acids in a phospholipid form, which does not need to be broken down before the body can use it. Vital DHA is in a triglyceride form, which is broken down by the body before use.

Phospholipids are the main component of our cell membranes, which line all the cells in our body including the egg and sperm cell.

We often recommend Ultra Omega for women with PMOS (PCOS) or endometriosis, or anyone wanting a phospholipid form of Omega-3. It is suitable for men and women.

Question 3

Why is Omega-3 relevant before and during pregnancy?

Accepted Answer

Maternal DHA intake contributes to the normal brain and eye development of the foetus.

Question 4

What is the comparison between fish oil supplements versus plant-based omega-3 options

Accepted Answer

Fish Oil (DHA & EPA):
• Main sources: Oily fish, krill, fish roe
• Fertility relevance: Direct source of DHA & EPA
• Absorption: High, especially when phospholipid-bound (as in Ultra Omega)
• Suitable for: Omnivores, pescatarians
• Best for fertility: Researched benefits for egg, sperm and uterine health

Plant-Based (ALA):
• Main sources: Flaxseed, chia, walnuts, algae
• Fertility relevance: Requires conversion to DHA/EPA (often inefficient)
• Absorption: Lower conversion efficiency
• Suitable for: Vegans, vegetarians (algae-derived DHA/EPA only)
• Best for fertility: Algae oil is effective; ALA alone is less targeted

Ultra Omega uses wild herring roe, rich in phospholipid-bound DHA and EPA, offering superior absorption and targeted fertility support compared to standard fish oils or ALA-only plant sources.

Question 5

What is the benefit of Choline in the product?

Accepted Answer

The herring contains a natural source of Choline. Choline is an essential nutrient which contributes to normal lipid metabolism, normal homocysteine metabolism and the maintenance of normal liver function.

Choline requirements increase during pregnancy and breastfeeding, making it an important nutrient to include during these stages.

Question 6

Is fish oil safe during pregnancy?

Accepted Answer

Our fish oil is derived from Herring caviar oil from the clear waters of Norway, alongside fish oil from anchovy and sardine. Every batch we receive is tested for heavy metals and known contaminants, and it is suitable to take throughout pregnancy and breastfeeding.

Question 7

Is the fish oil sustainable?

Accepted Answer

Our fish oil has been certified by Friends of the Sea, which ensures all the fish oil sourced is from a sustainable source and follows the correct fishing practices.

Question 8

Which foods are good sources of Omega-3?

Accepted Answer

Omega-3 Fatty Acids are primarily found in:

• Oily fish: such as salmon, mackerel, sardines, anchovies and herring (rich in DHA and EPA)
• Shellfish: including mussels and oysters
• Algae: the original source of marine Omega-3s, used in some plant-based supplements
• Chia seeds, flaxseeds and walnuts: provide ALA (alpha-linolenic acid), a precursor to DHA and EPA

While ALA can be converted to EPA and DHA in the body, this process is limited, so marine sources are a more direct source of DHA and EPA.

Question 9

What is the recommended omega-3 dosage for supporting fertility

Accepted Answer

For fertility support, research and expert guidelines commonly suggest:

• 250 to 500mg of combined DHA and EPA per day as a general baseline
• Higher doses of 1,000 to 2,000mg daily may be considered in fertility or inflammatory conditions such as PMOS (formerly known as PCOS) or endometriosis, under professional guidance

Ultra Omega provides a concentrated, easily absorbed dose of omega-3s in line with these recommendations, particularly beneficial for those trying to conceive or undergoing assisted reproduction.

Question 10

How does Ultra Omega support fertility?

Accepted Answer

Omega-3 fatty acids offer specific benefits for both male and female fertility.

In women:

• DHA may help regulate inflammation, which is particularly useful in conditions like endometriosis or PMOS (formerly known as PCOS)
• Supports the development of a healthy uterine lining and uterine lining receptivity
• Supports egg quality and contributes to egg membrane health and ovarian function

In men:

• EPA and DHA may improve sperm motility, membrane fluidity and morphology
• Support overall sperm production and reduce oxidative stress

In both:

• Omega-3s may help to balance prostaglandins, reducing inflammatory factors that can impair fertility
• Contribute to hormonal balance and cellular integrity in reproductive tissues

Question 11

Why take an Omega 3 supplement for fertility?

Accepted Answer

Modern diets often lack sufficient long chain Omega 3s. Supplementing with Ultra Omega helps restore the balance of anti-inflammatory fatty acids, creating a healthier environment for egg and sperm development.

Derived from sustainably caught herring roe, Ultra Omega provides a high-quality source of DHA and EPA, crucial omega-3 fatty acids which are not synthesised by the body so must be supplied via the diet or as a supplement. The omega-3 fatty acids are bound to phospholipids, the natural form of fat found in the body, allowing for efficient absorption by the body as well as ensuring no fishy aftertaste.

The herring roe is also a natural source of choline, a key nutrient that forms part of all cell membranes in the body. Choline plays a particularly important role during pregnancy for foetal brain development.

Omega-3 Fatty Acids are often included in nutritional approaches for conditions such as PMOS (formerly known as PCOS) and endometriosis. Additionally, during pregnancy, DHA contributes to the normal development of the foetus's eyes and brain, highlighting its role in nurturing the next generation.

Question 12

What makes Zita West Ultra Omega different from standard fish oils?

Accepted Answer

Zita West Ultra Omega delivers omega-3 in phospholipid form, sourced from herring caviar oil. Unlike standard triglyceride fish oils, phospholipid-bound omega-3s are structurally closer to the fats found in human cell membranes, which supports absorption and cellular integration. This makes Ultra Omega particularly relevant for those with inflammatory fertility challenges such as endometriosis or PMOS (formerly known as PCOS), or those preparing for IVF. See how Ultra Omega compares to other fish oils here.

Question 13

Are these capsules easy to swallow?

Accepted Answer

Yes, the capsules are designed for daily use and should be taken with water.

Question 14

How does the Zita West subscription work?

Accepted Answer

When you subscribe to any eligible product, you save on every order. Subscriptions are managed through your account, where you can update your delivery frequency, swap, or cancel at any time. Subscribing is a convenient way to maintain a consistent supplement routine, which matters when you are supporting your fertility or pregnancy over a three-month period or longer.

Question 15

Do you offer free UK delivery?

Accepted Answer

Yes. We offer free standard delivery on all UK orders over £60. Orders under £60 are charged at £4.95. You can see all available delivery options and charges at checkout before you place your order.

Question 16

How long will my UK order take to arrive?

Accepted Answer

UK orders are usually dispatched within 24 hours of being placed. Once dispatched, standard delivery typically takes 1 to 3 working days.

Question 17

Do you ship internationally?

Accepted Answer

Yes, we ship to many countries worldwide, including the EU, USA, Canada, and further afield. International delivery timescales and charges vary by destination and are shown at checkout. EU customers should be aware that some orders may be subject to additional customs checks, which can occasionally cause delays. For any queries about international delivery, contact our customer service team at customerservice@zitawestproducts.co.uk.

Question 18

Will my order arrive in discreet packaging?

Accepted Answer

Yes. All orders are dispatched in plain, unmarked outer packaging with no reference to Zita West on the outside. The only brand reference is on the packing slip included inside the parcel.

Question 19

Are Zita West supplements third-party tested?

Accepted Answer

Yes. Our supplements undergo independent third-party testing, and batch certificates are available on our website so you can check the quality and purity of every batch we produce. We believe that transparency around testing is part of what it means to be a supplement brand you can trust.

Question 20

Are there other ways to save on my order?

Accepted Answer

Yes. In addition to the subscription discount, you can save when buying product bundles, or mix and match three or more individual supplements for a 10% saving.

Question 21

Can I change my delivery date, swap, or cancel my subscription?

Accepted Answer

You can manage your subscription by logging into your Zita West account and selecting Subscriptions. From there you can update your next delivery date, delay an upcoming order, swap to a different product, or cancel at any time. If you need a hand with any of these, get in touch with our customer service team at customerservice@zitawestproducts.co.uk or call 01280 707400 and we will be happy to help.

Ultra Omega

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Who Is This For?

What's Inside Our Ultra Omega - Premium Omega 3 Supplement for Fertility

Phospholipid DHA & EPA

Choline (from Herring Roe)

Real Women Supported by Zita West

Customer Reviews

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