Choline
£17.95
Capsule
About Zita West
Targeted nutritional support for every stage of fertility, pregnancy and postnatal recovery
Trying to conceive, going through assisted fertility treatments like IVF, or recovering after birth all place different demands on the body, and getting the right nutritional support at the right time can make a real difference.
Zita West Products offers supplements for each stage of that journey, developed by Zita West, the UK's leading fertility expert. Zita is a practising midwife with over 40 years of experience, a nutritional therapist, acupuncturist and bestselling author.
Zita West Products is an independent UK supplement brand.
The Zita West Clinic, which ran for over a decade and included one of the UK's best-performing IVF programmes, is no longer operating. The clinical experience gained there directly shaped this product range, which we continue to develop today.
The range has supported more than 45,000 individuals and couples through Zita's work in fertility and pregnancy care, and is the only range in the UK developed alongside real-world clinical practice in a leading IVF clinic.
Where Are You Right Now?
Trying to Conceive
Build your nutritional foundation.
Finding it Difficult
Additional antioxidant complex support.
Preparing for IVF & FET
Support egg, sperm, and hormone health.
Pregnancy & Postnatal
Trimester-based prenatal nutrition and postpartum recovery.
Built on 40 years in fertility and pregnancy care
Zita’s Story
Midwife, fertility expert and founder of Zita West Products
My mother was a midwife, so it was a natural progression for me. I have always believed in combining natural and medical approaches to fertility and pregnancy, and that belief has shaped everything I have formulated since.
My initial interest in natural therapies came about through my own personal experience of being pregnant. I had terrible morning sickness with both my babies as well as mild postnatal depression after my second.
What I discovered was that all of the body's systems are linked: you need to nourish the body both physically and emotionally for it to work at its best, and this is never truer than when it comes to fertility. I tried acupuncture and found that it really helped me as a natural relief to many of the pregnancy ailments I was experiencing, and it was especially helpful for me throughout the difficult time postnatally with my second child.
Soon after this I trained in acupuncture with a focus on pregnancy and brought this into the NHS at Warwick Hospital, where I was working at the time. I then went on to study nutrition as well as I believed this could also make a huge difference in helping someone conceive and to their prospects for the pregnancy that followed.
“All of the body's systems are linked. You need to nourish the body both physically and emotionally for it to work at its best, and this is never truer than when it comes to fertility.”
What I didn't know then, but do know now, was how important the first 1000 days are for your future child's development and health.
This begins at the moment of conception and carries on through to a baby's second birthday. Anything you can do to help physically, emotionally and psychologically to lay the foundations for this critical period is likely to have a positive impact on their health and wellbeing for the rest of their lives.
Zita x
The Zita West Clinic and how it shaped this range
In 2001 Zita opened the Zita West Clinic and launched the first Zita West Products supplements alongside it, so the range and the clinical practice grew up together from day one. The Clinic ran for over a decade, including one of the UK's best-performing IVF programmes, and is no longer operating. The years she spent there, seeing real patients in real fertility settings, directly shaped this product range.
She is still closely involved today. The range has been developed alongside the latest clinical evidence and alongside that hands-on experience, and we continue to work on new formulations as the research develops. Conceive, her latest book published in 2026, brings that experience together in one place.
Credentials
40+
Years as a practising midwife
45,000+
Individuals and couples supported through Zita's fertility and pregnancy care
2001
Zita West Clinic and Zita West Products both launched
2026
The range has expanded to include single nutrient additional targeted support, antioxidants, omega-3s and more
Qualifications
- Practising midwife with over 40 years of experience
- Qualified nutritional therapist
- Qualified acupuncturist specialising in pregnancy
- Bestselling author of multiple fertility and pregnancy books
Formulated for every stage of your journey
Every product in the Zita West range starts from the same principle behind Zita's clinical practice: the first 1,000 days, from conception to a child's second birthday, matter more than almost anything else for long-term health. Getting nutrition right during that window is one of the most powerful things you can do. The range translates that principle into targeted formulations for each stage of fertility, pregnancy and postnatal recovery.
How each formulation is developed
Each product is developed from two sources together: the latest research on fertility nutrition, and Zita's own clinical experience from more than a decade running the Zita West Clinic and over 40 years in practice.
The range is reviewed and updated as new evidence emerges rather than treated as fixed.
Vitafem, the flagship women's fertility multivitamin, has recently been reformulated with more bioavailable ingredient forms to reflect the latest research on absorption. That ongoing evolution is how the range stays current. Read about the Vitafem reformulation.
What sets the formulations apart
Research-backed dosages
Research-backed dosages
active ingredients dosed at the levels used in the clinical studies behind them, not token amounts
Third-party tested
Third-party tested
every batch independently tested for purity and potency, with certificates available to download
Formulated by fertility experts
Formulated by fertility experts
every product reviewed against current fertility and reproductive health evidence
Made in the UK
Made in the UK
every product manufactured here in the UK, so we know exactly how and where our supplements are made
Categories at a Glance
Flagship formulations
Frequently asked questions
Who is Zita West?
Zita West is a practising midwife of over 40 years, a qualified nutritional therapist and acupuncturist, and the founder of Zita West Products, launched in 2001. She is the author of several books on fertility and pregnancy, including Conceive (2026), and has supported more than 45,000 individuals and couples through her work in fertility and pregnancy care.
What is Zita West Products?
Zita West Products is an independent UK supplement brand offering targeted nutritional support for fertility, IVF preparation, pregnancy and postnatal recovery. The range is organised by journey stage and developed by Zita West alongside the latest peer-reviewed clinical research.
What happened to the Zita West Clinic?
Zita founded the Zita West Clinic in 2001, the same year she launched Zita West Products. The Clinic ran for over a decade, including one of the UK's best-performing IVF programmes, and is no longer operating. The clinical experience from those years directly shaped this product range, which continues independently today.
Is Zita still involved in developing the products?
Yes. Zita remains closely involved, and the range continues to be developed in line with the latest clinical fertility research alongside the hands-on experience she built up over more than a decade running the Zita West Clinic.
What are Zita's qualifications?
Zita is a practising midwife of over 40 years, a qualified nutritional therapist, and a qualified acupuncturist.
What is the "first 1,000 days" philosophy?
The first 1,000 days is the period from conception to a child's second birthday. Zita's approach is built around supporting this window physically, emotionally and psychologically, as it has a lasting impact on a child's health and development. The Zita West Products range is formulated around this principle.
Explore the full range
Formulated by a fertility specialist, backed by the latest clinical research.